"Sivaris" Rice


Sivaris is a brand of rice from Spain. The packaging was designed by Pepe Gimeno of Spain.

In their words, here is a description of the design objective:
"The brief for the packaging for SIVARIS was twofold: to raise products awareness and profile, and to do so with a considerable economy of means. To achieve these goals, we based the graphic design exclusively on typography and color to distinguish the different varieties of rice. The packs are made with tubes and lids already existing in the marketplace, while the graphics are laser printed on kraft paper labels which are then adhered to the tube."

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