Last month I spoke of Helmut Lang’s much awaited online exhibition with Absolut Vodka entitled 'Alles Gleich Schwer'. Well the exhibit is now available to view online. If you're familiar will Lang's fashion design history it is evident in this new exhibit that his design aesthetic holds true between both clothing and art. You can view the show here and read the Press Release below.
"Alles Gleich Schwer" is not a statement or a final answer or question. It is about the consideration and the reflection to evaluate which weight or importance or meaning one as a single person wants to contribute in a changing world to personal, social, emotional, global and ecological or any other issues and arrangements which surrounds one or concerns one. The attribution of importance can be explored in a vertical or horizontal direction.
[Absolut]
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