This Speedo packaging is amazing. It was inspired by Sharks eggs, being that the speedo inside was inspired by sharks skin. Im not a fan of the speedo personally, but none the less this is great presentation. It was done by the Checkland Kidneysides design firm from Leicestershire, UK. They had this to say about the project.
"The skin of the shark was the inspiration for the fabric of the Speedo Fast-Skin suit; the shark’s egg formed the inspiration of our packaging design. A net pouch was created into which the suit can be compressed into the smallest form. A tactile, semi-translucent pouch contains the ‘net’ and printed/embossed graphics subtly brand the packaging."
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